Email remains on of the most effective ways of connecting to your customers. I still beats social media especially for B2B contact. It doesn't have to be hard work.
Use our email marketing service to send them regular emails or newsletters. It's easy to compose attractive messages with the MSWord-like editor
You can schedule when it is sent and best of all monitor the results.
You have to take into account the Data Protection Act and the Privacy and Electronic Communications Regulations, but these should not be a problem for most responsible email marketing. Especially if you use a sign up form on your website and build your own list of contacts.
Spam filters at the receiving end and everywhere in between can present problems, but a few simple precautions can help overcome these. Things like avoiding using solely an image - mix text and images; including a text version as well as an HTML version helps. Block letters and certain key words and phrases also can trigger the spam filter.
Some other tips for better results:
- Add the recipient’s name
- Keep the message short with links to your website to get more information and you’ll have the means to track what is really of interest
- Think about frequency. Too often and you may irritate.
- Make the subject line get attention
- Schedule delivery to a time when your message will get best attention.